Service
Email Marketing & Automation
Email sequences and broadcast campaigns that turn your customer database into a reliable source of repeat business and referrals.
Most dealerships are sitting on a goldmine — their customer database — and doing almost nothing with it. Buyers who purchased from you two years ago are likely in the market again now. Finance customers are approaching the end of their agreements. Past enquiries who didn't buy at the time may be ready to commit today. Email marketing activates all of this.
I build email programmes for dealerships that include: automated welcome and onboarding sequences for new enquiries, re-engagement campaigns for dormant leads, end-of-finance-term campaigns, seasonal promotions, and regular newsletter content that keeps your dealership front of mind.
Email marketing consistently delivers one of the strongest returns of any marketing channel — particularly for dealerships with an established customer base. Done well, it generates repeat business and referrals without the ongoing cost of paid acquisition.
What You Get
- ✓Automated welcome and nurture sequences for new enquiries
- ✓Re-engagement campaigns for dormant leads and past customers
- ✓End-of-finance-term and renewal campaigns
- ✓Regular broadcast emails for promotions and new stock
- ✓List segmentation to send the right message to the right buyer
- ✓Deliverability best practice to ensure emails land in inboxes
Who Is This For?
This service is designed for UK car dealership owners and general managers who are ready to invest in marketing that delivers measurable results. Whether you run an independent used car lot, a multi-site franchised group, or anything in between — if you want more qualified leads and a stronger online presence, this is built for you.
You don't need to be currently running any marketing to get started. Many dealerships I work with are coming from a standing start — building something serious for the first time. Others are switching from agencies that weren't delivering and want a specialist who understands their industry.
Interested in Email Marketing & Automation?
Book a free discovery call. We'll talk through your dealership's current situation and what this service could deliver for you.
Book a Free Call