Proof of Work
Real Results for Real Dealerships
Every dealership I work with has a different starting point, different challenges, and different goals. What they share is a commitment to growing through genuine marketing — and a desire for a specialist who understands their industry. Here's what that looks like in practice.
Independent Used Car Dealer, West Midlands
The Challenge
This dealership had relied entirely on word of mouth and walk-in traffic for years. As footfall declined and nearby competitors launched paid advertising, enquiry volume dropped significantly. They had no social presence, no Google Business Profile worth speaking of, and their website was not generating any meaningful leads.
The Approach
We started with Google Business Profile optimisation and a review generation programme, then layered in Facebook and Instagram ad campaigns targeting in-market buyers within a 25-mile radius. A new landing page was built to convert ad traffic into enquiries, and a follow-up email sequence was put in place to keep warm leads engaged.
The Result
Within the first few months, the dealership saw a consistent increase in qualified enquiries and a meaningful improvement in their Google review rating. Their sales team reported that the quality of inbound leads was significantly better than anything they had experienced before — buyers were arriving informed and ready to purchase.
Franchised Group, Yorkshire
The Challenge
A multi-site franchised group was spending a significant budget across several agencies, with inconsistent results and no clear view of which activity was actually driving leads. Different sites had different presences, and the group had no unified digital strategy. Cost-per-lead varied wildly across locations.
The Approach
We consolidated their paid social advertising under a single coherent strategy, with campaigns structured around each site's specific stock and local market. Google Ads were rebuilt from scratch with tighter keyword structures and negative keyword lists. Monthly reporting was standardised across all sites to give the group real visibility on performance.
The Result
The group reported a substantial reduction in their overall cost-per-lead and significantly improved consistency across sites. Dealerships in the group that had previously generated few online enquiries began contributing meaningfully to the overall pipeline. The marketing director described the clarity of reporting as transformative.
Premium Used Car Specialist, South East
The Challenge
A specialist in prestige and luxury used vehicles was attracting a high volume of enquiries through their existing marketing — but the quality was poor. Enquirers were often not in the market for the price points the dealership sold at, and the sales team was spending significant time on leads that went nowhere.
The Approach
The focus was on refining targeting and messaging to filter in serious buyers and filter out browsers. Ad creative was revised to clearly signal the premium nature of the stock. The landing page was rebuilt with qualification built into the enquiry process. Email automation was introduced to further qualify leads before they reached the sales team.
The Result
Total enquiry volume reduced, but lead quality improved dramatically. Clients report that conversion rates from enquiry to sale are now significantly higher, and the sales team's time is spent on buyers who are genuinely ready to commit. The dealership is now seeing a higher proportion of serious enquiries from buyers who have already done their research.
Start-Up Independent Dealer, North West
The Challenge
A newly established independent dealership needed to build a presence from scratch in a competitive local market. With no existing reviews, no social following, and no website history, they were invisible to online buyers despite having competitive stock.
The Approach
We built their entire digital presence — Google Business Profile, social media, and a lead generation campaign — simultaneously. A content programme positioned the dealer as a trustworthy local business. Review generation was prioritised from day one of trading. Paid social ads targeted buyers in the local area who were actively in market.
The Result
Clients describe the speed of establishing an online presence as a key factor in their early success. Within their first trading period, they had accumulated a strong Google review profile, consistent social engagement, and a steady flow of online enquiries — a foundation that most independent dealers take years to build.
Volume Used Car Dealer, Midlands
The Challenge
A high-volume independent dealer was generating reasonable leads but struggling with consistency — enquiries spiked and troughed unpredictably, making stock management and staffing difficult. Their existing Facebook advertising was largely set-and-forget, with no active management or optimisation.
The Approach
Active management and continuous optimisation of their Facebook and Instagram campaigns was introduced, with weekly reviews of performance data and ongoing creative testing. A retargeting layer was added to ensure that warm leads from previous campaigns were being followed up. Google Ads were introduced to capture search intent alongside the social activity.
The Result
Dealers in this category consistently report that active campaign management rather than passive set-and-forget produces a measurably smoother lead flow. This dealership now has a predictable, consistent pipeline that supports their operational planning. Enquiry volume has grown while cost-per-lead has reduced.
Family-Run Dealer, Scotland
The Challenge
A long-established family dealership had strong local reputation and loyal customers but minimal online presence. Younger buyers in their area were choosing competitors who appeared more prominent online, and the dealership was concerned about the long-term direction of their enquiry source mix.
The Approach
Social media management was the starting point — creating consistent, authentic content that reflected the family business's genuine character and long history. SEO work began building their organic search visibility. Google Business Profile was rebuilt and a review programme introduced to translate their strong offline reputation into online credibility.
The Result
Clients describe a meaningful shift in the age profile of enquiries — with notably more younger buyers making contact than before. Their online reviews now reflect the quality of their offline reputation, and they are consistently visible in local search for the first time. The dealership reports that existing customers have commented positively on the improved online presence.
Your Dealership Could Be Next
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