FAQs
Frequently Asked Questions
Answers to the questions car dealerships ask most often about working with me. If something isn't covered here, get in touch — I'm happy to answer directly.
What services do you offer for car dealerships?
I offer ten specialist digital marketing services built exclusively for car dealerships: Facebook and Instagram Ads, Google Ads, Social Media Management, SEO for Dealerships, Lead Generation Campaigns, Video Marketing and Reels, Online Reputation Management, Email Marketing and Automation, Website Conversion Optimisation, and Google Business Profile Management. Each service can be delivered individually or as part of a combined programme depending on your dealership's priorities.
How are you different from a general digital marketing agency?
The fundamental difference is specialisation. General agencies work across many industries and apply broad marketing principles to every client. I work exclusively with car dealerships — which means I understand the automotive buyer journey, the seasonal rhythms of the market, the role of finance in the purchasing decision, and the competitive dynamics of local dealership markets. That deep industry knowledge shapes every campaign I run and is the primary reason my clients see stronger results than they did with generalist agencies.
What types of car dealerships do you work with?
I work with independent used car dealers, franchised dealerships, and specialist vehicle dealers across the UK. Dealership size is less important than attitude — I work best with dealerships that are serious about growing their business through marketing and willing to engage with the process. Whether you're a single-site independent or a multi-location franchised group, the services I offer are designed to deliver meaningful results.
How does the onboarding process work?
It starts with a free discovery call where we talk about your dealership — where you are now, what's working, what isn't, and what you want to achieve. From there, I put together a recommended approach tailored to your situation and goals. If you decide to proceed, we complete a straightforward setup process — gathering access to your accounts, understanding your stock and offers, and aligning on your key target market. Most services are up and running within a couple of weeks of starting.
What kind of results should I expect?
Every dealership starts from a different position, which makes blanket promises neither honest nor helpful. What I can tell you is that dealerships I work with consistently report improvements in qualified lead volume, cost-per-enquiry, and the overall quality of their inbound pipeline. The strongest results come from dealerships that engage fully with the process — sharing feedback on lead quality, keeping their offers and stock information current, and giving campaigns time to mature. I focus entirely on results that matter to your business: enquiries and cars sold.
How long before I start seeing results?
It depends on the service. Paid advertising campaigns typically generate initial results relatively quickly as soon as campaigns are live and optimised. SEO and content programmes build steadily over a longer period and compound over time. Reputation management depends on the volume of your existing customer base. I'll always be honest with you about realistic timelines for each service during our initial conversations — no inflated promises.
What are your contract terms?
I work on flexible arrangements that are suited to your dealership's situation. I believe the best long-term partnerships are built on results, not contractual obligation. We'll agree on an arrangement that works for both sides from the outset.
How much does it cost?
Pricing is tailored to your dealership's specific requirements — the services you need, the size of your market, and the scope of work involved. I don't publish fixed-price packages because I've found they rarely fit any dealership's actual situation cleanly. Contact me for a free discovery call and I'll put together a tailored quote based on what your dealership genuinely needs.
Do I need an existing website and social media presence to get started?
No. Some dealerships I work with are starting from scratch — no social presence, minimal online visibility, and a website that needs work. Others are established businesses with existing digital assets that we build on and improve. The starting point shapes the approach, but it doesn't determine whether or not digital marketing will work for you. We'll assess your current position during the discovery call and plan accordingly.
Will I be dealing directly with you, or will I be passed to a team?
You deal directly with me. I don't pass clients to junior account managers or offshore teams. I run your campaigns, I write your reports, and I answer your questions. That directness is one of the things dealerships consistently say they value most about working with me — you always know who you're talking to and exactly what's happening with your marketing.
Do you work with dealerships outside the cities listed on your website?
Yes. The cities listed on my website represent the areas I work in most frequently, but I work with dealerships throughout the UK. If your location isn't listed, get in touch — I'd be happy to discuss your dealership's situation regardless of where you're based.
How do you measure and report on results?
I provide clear monthly reports that focus on the metrics that matter — qualified leads, cost-per-enquiry, and where your business is coming from. I don't bury you in data that doesn't connect to real business outcomes. Reports are straightforward and honest: what's working, what we're improving, and what the plan is for the coming month. You always have full transparency on where your budget is going and what it's returning.
Still Have Questions?
Book a free discovery call and ask me anything. No pressure, no pitch — just a straight conversation about your dealership.
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